Keeping your business secure during a rebrand

Whether your business is crying out for a refreshed logo, a complete revamp of your company philosophy, or new management, it’s vital to protect your data security when rebranding.

Why rebrand?

There are various reasons your company may decide to make the huge decision to rebrand. Perhaps it has recently been through a merger or acquisition requiring a re-think of business strategy or philosophy. Or the business needs to remove the negatives associated with a bad reputation. Maybe competition with a similar brand requires some distance. Changing the name of the business or simply re-working an outdated logo or image can work wonders to transform company projection, helping to create a brand that your consumers love and want to use.

What to consider

Re-branding is not a decision to make lightly. It’s a risky move that requires careful planning. It’s essential to conduct research into what your customers and employees want, undergo competitor analysis and communicate with the company throughout the process. When your brand is ready to be launched, ensure you broadcast it with consumers clearly in your marketing and PR.

It’s a given that a rebrand means updating your marketing collateral.

Your website, stationery, signage, invoices, products and any uniforms containing outdated branding will all need to be reworked or replaced. Take time to ensure that any item containing your old logo is taken away for secure shredding to protect your brand from fraud. Products or uniforms that are out of date could still be used by fraudsters or disgruntled ex-employees to defraud your brand, exposing your company to crime and destroying your integrity. Registering your trademark should also be considered, so legal action can be taken should anyone use your brand without permission or to produce counterfeit products. Making sure any out of date brochures or printed materials are securely shredded is essential, helping to keep your brand up to date and projecting company efficiency.

Recycling old materials

Remember to be mindful of the environment when destroying of old products and printed material. Your old brochures, stationery and other branded papers once shredded by a professional company can be recycled and turned into kitchen towel or newspaper. Uniforms can also be recycled once shredded, with the pieces used as fillers for seating. Any products that have been shredded will be separated into plastics, metals and natural materials, helping to ensure that anything that can be re-used is recycled.

If you need assistance with your re-brand and destruction of outdated products, uniforms or printed material, please contact our team at The Shredding Alliance for a shredding quote.